25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.
More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.
Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles.
They’re irresistible. They create massive hits. At their best, they balance style and substance.
They can be relentlessly imaginative. And like John, Paul, George, and Ringo, they can communicate sophisticated ideas to a mass audience.
Yep, they’re lovable. How lovable?
The factoid below comes from a 2012 infographic by NeoMam Studios.



Even stories about infographics sizzle. I wrote “The Most Important Thing You Need to Know About Infographics” and it climbed to the number one spot on my chart last year.
Before we brainstorm infographic ideas, let’s discuss why infographics work.

Why do we love infographics?

Here are 15 reasons I’ve assessed:

1. They’re so webable. First, I must offer my theory and ask you to live with my funny new word. Although data visualizations exist in traditional media, they’ve exploded in the digital age because they perfectly suit new media and the devices we use to consume information.
2. We’re visual creatures. The fun, interactive infographic, “13 Reasons Why Your Brain Craves Infographics,” makes this case with powerful data points.

3. They simplify complex ideas. Infographics aid comprehension by pairing text with straightforward pictures.
4. They’re easy to share. We love to share information we find valuable. It feeds our appetites for being conduits of wisdom. Creators and publishers of infographics encourage you to share their content and often simplify the process by providing code you can embed on your website.
5. They’re familiar. The general recipe for infographics features ingredients we’re comfortable with: illustrations, icons, charts, diagrams, and captions. The familiarity speaks to us and obliterates any objections.
6. They travel well. Infographics are multi-screen portable. They translate nicely to slides and also tend to work on paper.
7. They’re fast. Up above, in Number Two, you see an interesting data point about how fast we’re able to process visual information. The process of reading takes time. Given our short attention spans, the speed with which we can absorb visual information makes infographics attractive.
8. They’re less taxing. A related, but slightly different idea than the one above about speed is we give ourselves a little break when we digest information aided by visuals. We encounter a lot of information daily. We can only read so much. The data below comes from:
   • Welcome to the information age — 174 newspapers a day, The Telegraph.
   • Measuring Consumer Information, International Journal of Communication, Vol 6.
   • How Little Do Users Read?


9. People thrive on data. We’re drawn to data and proof points. I like this presentation from Juice, Inc. that explains how data drives exploration, understanding, presentation, discovery, motivation, learning, and above all, “doing.”
10. They tell stories. A lot of infographics use storytelling tactics including characters, conflicts, problems, and resolutions. Stories hold our attention as we relate to characters and go on journeys with them.
11. They promote branding. When infographics are republished, a brand travels with the image, which usually includes a logo and URL.
12. People search for them. Because they’re so useful (and often entertaining), people search for infographics, as evidenced in the statistic presented above. Since search engines can’t index the content within an image, headlines often appear with the explicit label “Infographic”.
13. People collect them. Do you do this? I sure do. I stash infographics for safekeeping on Pinterest and in my swipe files if I suspect I’ll want to reference them (or use them) again in the future.
14. They dominate the page. I believe one of the many factors that make infographics appealing is they tend to dominate a webpage.
15. They’re generally large and colorful. Unlike plain text, infographics defeat distractions and help us focus on the content.

Ready to create your own infographic?

Here are 25 infographic types, themes, and concepts:

1. Process. Create an infographic to explain a process. They’re ideal for breaking down and simplifying a multi-step process that may otherwise appear intimidating.
2. Comparison. These images may include sections such as: before and after, this vs. that, old way vs. new way, us and them, etc.
3. Timeline. Infographics help illustrate the evolution of a subject matter.
4. Roundup. Various types of roundups, such as quotes, reviews, favorites, etc. can be presented as a collection.
5. Components. Just as it’s useful to break down a process into steps, you can decouple the components of just about anything to aid understanding, i.e., an engine, recipe, or team.
6. Instructions. Use an infographic to simplify complex tutorials or communicate how to complete a task.
7. Charts and tables. Simple charts or tables featuring icons or images representing a topic create visual interest.
8. Categories. Take any category of interest to your audience and tell a story with an infographic. Check out one of my favorites, “The Genealogy of Pop/Rock Music”. Amazing.
9. Study of a “universe.” Produce massive visual collections on: beers, bands, books, bikes, beaches, etc. Here’s The Ultimate Infographic on Infographics from Curata.
10. Warnings. This popular article style tends to be irresistible. A list of dangers, myths, or mistakes is a powerhouse for infographics, too.
11. Metaphor. I love it when an interesting metaphor presents a concept. I bet you do too.
12. Résumé. Job hunting? The résumé as an infographic is such an engaging idea, services such as vizualize.me and kinzaa.com have sprung forth.
13. Report. Research and survey results offer great value in traditional report formats, but the same information, or highlights from it, make compelling infographics.
14. Product or service. You may not score a viral hit with an infographic that showcases what you sell, but you’re likely to have an engaging tool that presents your goods to potential buyers.
15. Trend. Showcasing a trend in an infographic makes a newsworthy story even more fun.
16. Past to present. This is another timeline idea that displays the history of a topic.
17. Place or event. Any place (from a nation to a campground) or any event (from a war to a conference) can be summarized in an infographic.
18. Guide. A rather obvious theme, I know, but any “how to” begs to be transformed into an infographic.
19. Family tree. These can be downright intoxicating. You can use a tree, flow chart, or similar symbols to explain relationships.
20. Cause and effect. You probably see a “this caused that” form of presentation more than you realize. It’s simple and smart.
21. Biography. Perform a search for “biography of Steve Jobs infographic” and you’ll discover some amazingly creative graphics. Study them for inspiration.
22. Story. Simple one here. Tell a story, like a picture book.
23. Manifesto. This approach can be a stellar branding tool. Write a manifesto that defines what you stand for and have a great designer create an infographic that makes you proud.
24. List. Don’t ignore this age-old, can’t-miss tactic for communicating fascinating, useful content.
25. Acronym. Spell out an acronym or abbreviation, with pictures, of course, and you’ll have a double-whammy simplification of a robust idea.

Grow your audience with infographics

Which type of infographic will you make to reach and educate a larger audience?


Flickr Creative Commons Image via Saad Faruque.
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Social Media Invite Emails That Are a Marketing “Do”

 Facebook, Pinterest, Twitter, YouTube, Instagram, the list of social media networking sites continues to grow. And, once you’ve created your account on the latest social network, or even if you have an established account, how do you get people to find it? Email marketing, of course! Sending an email invitation asking readers to follow your business on a social network may not seem intuitive, but it can be an effective and easy way to grow your following. Your email list is full of people interested in your biz, and getting them to interact with you on social media can help build your relationship with them and keep your business top of mind.

Before we jump into some excellent social media email invite examples, here are a few tips for creating an effective invite. Now it may seem obvious, but always make sure (in any email you send) to include a link and/or a call-to-action button that entices readers to follow you. Also, make sure the email is:

• Informative – Let your readers know what they’re going to get or find if they do start following your business on social.
• Easy to read – Remember to include all the social sites you’re on and link to each one – Some people prefer different social sites.
• Short – Just like any invitation, give important info, make the copy fun and personable and that’s it. Keep readers focused.

Now that we’ve discussed some tips, let’s take a look at a few “do” examples:

The Container Store – The Container Store’s social invite email focuses purely on their social networks, so it’s easy for readers to know what to do. It’s short, fun and shares the different things one can expect to find at each social site (i.e., time-saving tips). Plus, they include calls-to-action in the form of a “Go” button!

Zulily – Zulily created a charming graphic for their social invite email email which calls out each of their social networks. They also have a catchy headline: “Calling all social butterflies.” Plus, they provide a compelling reason to follow them on each social site (i.e., get inspired, share & shop).

CETFA – This non-profit included a single, funny and attention-grabbing image in their social invite email. They share their new social sites, plus the ones they’re established on and they give reasons why to follow them on each one.

The most important thing to keep in mind when creating a social media invite is to answer the following questions: “How can I provide value to my readers and followers?” and “What’s in it for them?” Then, keep followers coming back for more with engaging posts and conversations.

Looking for a little more on this subject? Jay Baer, the social media guru and author of the best-selling book Youtility, has a popular keynote entitled Why Email is Madonna and Facebook is Lady Gaga. Baer talks about how email and Facebook marketing are really very similar. Check it out for more inspiration.

Have you used email invitations to grow your following on social media? Share your experiences or invites in the comments.

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The Entrepreneur's Complete Guide to Social Media Marketing

Social media can be an incredible way of growing your business. For example: 

• You might use Twitter to establish your expertise
• Facebook ads are targetable and help to grow your reach
• Blogging will keep visitors coming back to your site again and again
• Emerging networks like Vine, Instagram and Tumblr can help you make your mark

But how do you stay on top of all of the opportunities out there? Read on for tips on using social media to grow your business. 

1 Develop a Content Strategy

In order to make the most of your social media marketing, develop a content strategy first with these resources: 

Build Your Personal Brand Using Social Media -- Even if you still have a "day job," social media strategy can help you. Here's how. 

Social Media Marketing Intro -- This is a great place to start to get the right overview of social media marketing for your business. 

Real-Time Marketing -- "Real-time marketing" is all the rage among big brands like Ford and Pepsico. Here's how you can use it to supercharge your marketing efforst for very few bucks. 

Social Media Influence: Map Your Allies -- A vital first step to being successful in social media is figuring out how to reach a receptive audience. Here's what you need to know. 

Social Media Influence: Content Strategy -- Once you develop an idea of where your audience is, you can craft an irresistible content plan. 

2 Start and Monetize a Blog

The truth is that making money with a blog can be challenging. But with a strategic approach, and the right tweaks, you can make money with a blog. Here's what you need to know to get started: 

Making Money Online with a Blog -- The basics of targeting the right niche. 

Running a Content Business -- You may be able to profit from your expertise with a content business. 

Making Money with Affiliate Marketing -- Affiliate marketing is one of the most lucrative ways of making money online. 

3 Master Specific Social Networks

Lots of entrepreneurs specialize in one social network. See which one is right for your business here: 

• Google+
• Tumblr 
• Pinterest
• Vine and Instagram
• Twitter
• Instagram

4 Grow Your Business with Social Media

Use Social Media to Provide Better Customer Service -- Did you know there are a number of great social media tools to make customer service easier? Find then here. 

Crowdfunding a More Social Marketing Paradigm with Joseph Jaffe -- Learn from the master of social media marketing how he crowdfunded his lastest book.  

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Put a Hashtag on It!

Hashtags, those little yet powerful pound signs (#), are a common way of making a social media marketing campaign more effective. Several social media platforms actively use this small tool, including Twitter, Instagram, Pinterest, Tumblr and even Facebook now has jumped on the hashtag bandwagon. Lisa Kalner Williams recently wrote an article on Business 2 Community, titled, The Art and Science of a Hashtag Campaign, in which she discusses how hashtags are “…not only a great way to spread brand awareness, but they’re easy to search.” The following tips will have you hashtagging successfully in no time:

1. Determine what you want to do with your hashtag campaign:

– Do you want to become more well-known, or is the purpose to share your username (which should remain consistent on hashtag-friendly channels)?
– Do you want to emphasize a specific aspect of your brand/ product?
– Do you want to document an experience?

2. When creating a hashtag for your campaign, keep it simple. The easier it is to remember and write, the more likely people will use it. If it takes up too many characters, it will most likely be excluded from tweets, thereby defeating the purpose. #thisisanexampleofaterriblehashtag

3. Use lowercase letters. Unless your brand or purpose requires capital letters (#YOLO), make it easy for all users to enter your hashtag, #likethis.

4. Make sure your hashtag is available. Using one that’s already taken is like trying to move into an occupied apartment, #awkward. Also, it’s confusing for followers and detrimental to your tracking. Check, double check and triple check. This is a time when social media marketing tools come in handy, and make sure to use them before, during and after your campaign takes place. Make sure to track every aspect of your hashtag, if it already exists, how long it’s been in existence, who has used your hashtag (including social power players), which social channels it’s showing up on more often, and several other features.

5. Spread the word. Williams exclaims, “Encourage use across all your hashtag-friendly platforms. Consider making an investment in Twitter ads that tell new leads about your hashtag-tinged campaign.”

Have any additional hashtag advice of your own? Tell us in the #comments!

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75 email newsletter content topics you can use ASAP

Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, you already do.

According to the Nielsen Norman Group’s Email Newsletter Usability Report (based on 270 email newsletters across six countries), email newsletters create bonds.

“Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can,” says the report.

Did you know that 72 percent of U.S. adults prefer that companies communicate with them through email? It’s clear that when someone signs up for your email newsletter, they like you and want to know more about you.

To keep these relationships going strong, plan to provide readers with consistent and engaging newsletter content. Short on topics? We totally understand. Below, we’ve brainstormed 75 email newsletter content topics you can use now or in the near future:

1. An upcoming event, trade show, workshop or festival you’re hosting, participating in, attending or sponsoring 
2. An educational blog post you’ve written, chock-full of advice 
3. An interesting and relevant blog post written by a third party 
4. A survey or poll 
5. Your survey or poll’s results 
6. Frequently asked questions and answers (FAQs) 
7. A product/service demo or how-to video you’ve created 
8. A bulleted list of helpful, insider tips or DIY instructions related to your products, service or industry 
9. A milestone or anniversary for your company 
10. An industry-related podcast (by you or someone else) that you recommend 
11. A summary of donations, funding or a small business grant your organization may have received recently 
12. Customer testimonials or spotlights 
13. A company recap of the year or an annual report (How many pizzas did your business sell? How many cups of coffee did your employees drink? How many lives did you impact? Warby Parker did a fantastic job with theirs a few years ago.) 
14. A roundup of your most popular products (fan favorites), blog posts, infographics videos or services from the week/month/year 
15. An interesting, industry-related infographic you came across 
16. An infographic you created (even better!) 
17. A gift guide 
18. A mention of an upcoming sale or offer, or an early bird coupon for that sale 
19. Pictures and mini-bios of new employees and team members 
20. Behind-the-scenes photos of your business and customers
21. Your company’s story
22. An award you’ve won, or an award you’re attempting to win
23. A spotlight of a neighboring small business 
24. Small Business Saturday details, and how you’re participating 
25. Apps or tools you find useful 
26. A recipe (this doesn’t just apply to food) 
27. Fan or customer photos — Include pictures of customers enjoying, using or purchasing your products or services, or an event of yours they attended 
28. Signup information for your customer loyalty or rewards program(s) 
29. A contest or giveaway 
30. Winner announcement for your contest or giveaway 
31. Press mentions your business may have received 
32. Sneak peeks of upcoming products or services 
33. A livestream or webinar you’re hosting 
34. A nonprofit or cause you’re supporting 
35. An announcement and information about a new class, product or service you’re now offering 
36. Recent and exciting statistics, studies or surveys related to your business or directly from your business 
37. A new Pinterest board you’ve created 
38. Breaking, industry-related trends or news
39. An announcement of your newly redesigned blog or website 
40. A list of faux pas or do’s and don’ts related to your industry 
41. Company volunteer projects you’re participating in or supporting 
42. Save-the-dates for upcoming deadlines, registration dates, etc. 
43. Fun holidays (like National Puppy Day) 
44. Reviews you’ve written 
45. Reviews written about your business
46. Local news that affects your neighborhood or business 
47. A Boomerang or Hyperlapse video you’ve created 
48. Your latest or most popular Instagram pictures from the month 
49. Free resources, like a downloadable guide
50. A request to follow your business on various social sites, like Instagram, Facebook, LinkedIn and Pinterest 
51. A notice about a refill on a popular product or service, or additional classes or dates added 
52. A book, art exhibit, painting, movie, song, TV show or play your business recommends (or has created or participated in) 
53. A speech or talk you’re giving or attending 
54. Motivational or funny quote(s) 
55. A crowdfunded campaign you’re running or supporting 
56. Information about a new partnership or merchant you’re working with 
57. A meme you’ve made 
58. A joke (but don’t be offensive) 
59. Career information or a list of open positions at your company 
60. A challenge you’re participating in (like the Ice Bucket Challenge) or would like to encourage readers to participate in 
61. Staff or employee picks of products or services 
62. A spotlight of your mobile app or new features added to your app 
63. A sponsorship you’re participating in, or just received 
64. An interview with a customer, employee, merchant, industry-related expert or yourself, of course 
65. A request for readers to review your business or products on various local listing sites 
66. Pictures of business merchandise you may have available 
67. A photo essay or collage (of products, employees, behind-the-scenes pictures, the neighborhood, your company story, etc.) 
68. Business updates or changes, such as new hours of operation, privacy settings, holiday closures or shipping guidelines 
69. Season’s greetings 
70. Customer support and service information 
71. Pictures of employees’ pets 
72. Updates about where your product(s) or services can be found, such as a participating website or brick and mortar 
73. A guest blog post you’ve written for another company or brand 
74. A spotlight or description of your YouTube Channel, and a link to your most recent video 
75. A “Thank You!” to donors, event attendees or customers, just because 

When creating your email newsletter, remember, your readers are your friends. They want (and should) hear from you on a regular basis. They also want to know what’s new in your business and they appreciate advice — and if you can hook them up with an occasional deal, even better!

With these 75 content topics, you should be well on your way to creating a memorable email newsletter that keeps readers informed and intrigued.

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6 Ways to Outshine the Competition on Pinterest

WHEN it comes to online promotion strategies, many small business owners, marketers and solopreneurs are missing the mark.

They fail to see that there’s another search engine in town – and we’re not talking about Bing or Yahoo.

A lot of people consider Pinterest to be a social networking site. But, when you think about it, social networking isn’t really its most prominent feature. Pinterest is more of a social bookmarking site or more specifically, a visual search engine – considered by some as the second largest search engine behind Google.

And the vast amounts of highly targeted traffic available on Pinterest can rival or exceed a high ranking on Google – especially if you are in certain industries like food, fashion, home and shopping.

But, even if you’re not in a similar niche, Pinterest is still a tremendously valuable source of traffic for businesses of all kinds. There are approximately 100 million active users interacting with the platform daily, and many of them use Pinterest for product research and purchases.

According to Pinterest for Business, 40% of pinners discovered a new product and saved it on the platform while 30% made a purchase after discovering a fashion or home product. And nearly 25% of pinners have discovered and purchased health, fitness, or entertainment products.

What’s even more is that Pinterest can revive your business and help you drive traffic and sales.

DaWanda – an online marketplace for unique handmade products – increased their Pinterest referral traffic by nearly 100%. They generated more sales from Pinterest than with any other social media platforms.

Undoubtedly, there is value to be found in dominating Pinterest. Here are six things you need to know when formulating your killer Pinterest strategy.

1. Understanding the Smart Feed

Prior to the algorithmic change in the Pinterest feed (early fall, 2014) your Pinterest home screen would show the newest pins from people that you followed, first. Simply put, pins were sorted by date from newest to oldest. But, when Pinterest rolled out the new Smart Feed, that all changed. Nowadays, users see their pins sorted based on 3 factors:

• The highest quality pins from people you follow
• Related pins based on what you pin
• Interests you’re following

What does this mean for your Pinterest strategy?

It means that even if you have over 100,000 followers on Pinterest, if your pins aren’t (in Pinterest’s eyes) high quality, aren’t highly targeted, and don’t have high engagement, fewer people will see them. With Smart Feed in place, people are often more likely to find your pins based on a search rather than your pins showing up in their feed.

How do you optimize your pins to ensure all your followers see them?

The best tips are:

• Provide helpful pins – use “how to” in your pin title to tell people you are helping them solve a problem.
• Use beautiful images – Pinterest is a visual search engine and a big factor in people actually pinning your pins is how they appear visually. Make each pin the same size – taller than wider and with at least a 2:3 ratio – and avoid using faces and dark colors (we’ll cover this later).
• Repin popular pins – Pinterest likes to see your boards filled with other popular pins, not just your own pins. These are pins with a high amount of repins.

2. Create High-Quality Pins

We just touched briefly on how to optimize your pins. Now, let’s look at how to create high-quality pins.

For Pinterest to consider your pin to be high quality, it should include:

1. Valuable content
2. High engagement
3. A good pin description

Just having valuable content alone is not enough. Your pin needs a high-quality image that will catch people’s eyes and then a really good description that makes them want to click on it. Once someone has clicked on your pin to visit your site, they need to be rewarded with valuable content – valuable enough to make them want to repin, like, or comment.

Do you want to know what the perfect pin looks like?

An excellent example is Paula Deen’s pin for her cucumber, onion and tomato salad.

Why is this considered the perfect pin?

• There aren’t any faces – pins not having a face in them receive 23% more repins. Pinners like seeing things more than they like seeing faces.
• Contextual background – simple white background images only receive a quarter of the repins. For more repins, choose a background with some contextual elements like the wooden table in Paula’s pin.
• Light and bright – pins that are light perform 20 times better than darker images.

So, if your pins are not ranking well with your followers, does that mean no one will ever see them?

The answer is no. People actually have a high chance of finding your pin by doing a search on Pinterest – or Google. This means you should always use some best-practice SEO techniques when creating your pins.

Follow these tips:

Use Descriptive Words in Your Image Filename

You don’t want to save your images with a filename of random letters and numbers. Instead, use descriptive words that Pinterest and other search engines can understand. For example, save your image as “easy-strawberry-smoothie-recipe.jpg” rather than a generic “IMG_0002.jpg” when uploading it to your website. Descriptive filenames will help Pinterest find your pin when someone searches for it.

Use Relevant Keywords in Your Pin Descriptions

Pinterest looks for keywords in the pin’s description. “Yummy!” might describe your pin, but it doesn’t give Pinterest any information about your pin and therefore, it’s unlikely to help you show up in a search.

Instead, focus on using relevant keywords when describing your pins. An easy way to find these keywords is to use the suggestions when using Pinterest’s own search bar.

For example, here’s what’s suggested when I type blog post.

Another way to find keywords is to use Ubersuggest. You receive a comprehensive list – in alphabetical order – of related keywords.

Don’t Overuse Hashtags

Pinterest hasn’t given any official numbers yet, but according to Pinterest for Business, too many hashtags in your pin descriptions may negatively affect your pin’s ranking. Plus, hashtags on Pinterest don’t have the same integration or popularity as they do on places like Twitter, so it might be wise to avoid them entirely.

3. Appeal to Users’ Interests

One of the best ways to increase engagement on your Pinterest account is by appealing to users’ interests.

Pinterest has their own analytics for business accounts that lets you view your audiences’ demographics as well as their interests. As a business owner, you can start looking at your Pinterest analytics to find out which pins have the most engagement.

From there you can start to build your Pinterest strategy around those top pins that your audience enjoys.

Lowe’s Pinterest account shows that the company understands their customer’s interests. They know their customers aren’t only interested in high-powered drills – they’re also interested in other things like different recipes for grilling food.

Lowe’s even went as far as creating seasonal boards like, Stress Less: Holiday Tips, and Tailgating Fun as a way to reach a broader audience of DIYers and crafty people. And their approach is working – they have 3.4 million followers.

4. Audit Your Pinterest Boards

Periodically audit your boards to see which pins aren’t performing well, and delete them.

This can help with your overall presence on Pinterest since Pinterest will view you as someone with high-quality pins, who receives a lot of repins.

Part of your audit should also include removing entire boards. If they don’t fit with your overall brand, then consider deleting them altogether.

However, you still want to humanize your brand, and having a board or two that shows another side of your brand is something to consider.

Social media strategist Rebekah Radice has many boards around blogging and social media.

But she also has some lifestyle boards like I Love Coffee.

When auditing your pins, also make sure your pins have correct links and that they link back to high-quality content. Having pins link to dead links or expired pages can hurt your raking.

Finally, look at your descriptions, add relevant keywords, and remove hashtags if you notice there are too many.

5. Add A Save (Pin It) Button

Pinterest has recently announced that they are changing their famous “Pin It” button to now be known as the “Save” button – likely in an attempt to appeal to a wider audience.

So, instead of adding a Pin It button, you’ll be adding a Save button.

You can also use a social sharing plugin like SumoMe to create a Save button over images on your blog.

To encourage even more social sharing on Pinterest you can “Pintify” your site. Visit the Pinterest Widget Builder for some ideas.

6. Use Tailwind to Automate

As a busy business owner, having the time to pin and share on social media isn’t always a top priority.

With social sharing automation tools you don’t have to cut back on your marketing strategy. In the case of Pinterest, you can automate your pins with Tailwind.

Tailwind can automatically create a weekly pinning schedule for you based on when people are engaging with your pins. It will offer suggestions on the optimum times to pin, but you can also manually create times as well.

To begin, start pinning 20-30 pins a day and include a mix of your own pins and other people’s pins.

Tailwind also comes with a browser extension. If you’re browsing the web and come across something you want to repin, you can easily add the image to your Tailwind schedule.

If you need analytics, Tailwind provides information on how many new followers you’ve gained and it lets you know how well your pins are engaging your audience – giving you more insight into your Pinterest strategy.

Wrapping It Up

Pinterest has proven itself over the years as a valuable source for generating traffic and sales. But, without a solid strategy, your target audience won’t be exposed to the majority of your pins, especially when taking the Smart Feed into account.

You can help boost the visibility of your Pinterest account by repining often and optimizing your pins. This means creating high-quality images, pinning valuable content, and using relevant keywords in your description.

These measures will increase the quality and relevance of your pins, and can help them show up in other people’s feeds. To further enhance your exposure on Pinterest, implement some best-practice SEO techniques to improve your pins’ search ranking on both Pinterest and Google.

Next, since part of your Pinterest strategy relies on appealing to your audience’s interests, create different Pinterest boards and humanize your brand. Audit your boards at least once a month; make sure all the links are working properly and that your pins are being repined often – a signal of high engagement.

Finally, invest in a social media automation tool to automate the process so you can focus on the more important aspects of running a business.

By following these simple steps, you’re well on your way to Pinterest domination.

Over to you – have you started using Pinterest for your business yet? If not, what are you waiting for?

If you’ve been looking for something simple and effective to kickstart your Pinterest social media marketing, take a look at Pindrill. This is a brand new, artificial intelligence style software for automated social media profits that will do wonders for your Pinterest strategy.

Take a look and get started today!

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