Video Content: Super Fun! Super Effective.

 Content creation is such a huge slice of the Internet marketing pie. Ever had someone cut a piece of a pie, and then joke that the rest of it is their piece? When content creation does that, it's not joking.

Google updates its algorithms all the time,
This isn't news, but the changes aren't complicated to understand, either. Basically, it's all about providing value to site visitors. And what do site visitors want? Quality content. BAM! Just like that, you understand it.

And in today's day and age of digital media, it's not all about written articles. Multimedia content opens a whole world of possibility to marketers and audiences. If you do it right, you can score viral levels of attention for your website with video content. 

Not convinced? Check this out...

The Benefits of Video Content

There are SO MANY benefits to using video content, but here are the top three to be aware of:

1. You Can Target Multimedia Search Engines Like YouTube

When we hear "search engine," the names that come to mind are Google, Bing, or Yahoo. It's true that people find videos through those means, but more often than not, people bypass these search engines to search directly in the likes of YouTube or Vimeo.

If you don't have anything to show for their search, you're missing out on some potential traffic. You can see just how much you'd be missing out on in this snippet of an infographic from a Marketing Tech Blog post:

As you can see, YouTube is the second-biggest search engine (after Google) with more than 4 billion views per day. It's another way for people to find you, so why not take advantage of that?

2. People TRUST Video Advertisements and Recommendations

Yep, that second half of the infographic snippet above is bang on, too. Whether it's because they don't think scammers and spammers would bother with video production, or it's the human element that the visuals and audio can give to video content, consumers trust it.

Videos starring yourself (or a friend, if you're a little camera shy) can be the easiest of all to make, and the most endearing to an audience. Got a webcam? Or a phone with video capability? Then you're most of the way there! More about that in the "how to" section below...

3. It's Just Way More Interesting

People need to be entertained. They're fussy. Even when they want some boring information about a boring product, they want it to stand out and entertain them. Some brands are fantastic at it. 

Here are two boring products with fantastic interesting videos to draw attention to their product and brand:

"Purina Friskies" Cat Food:

"PooPourri" Air Freshener: 

Two boring products, cat food and air freshener, but I have seen these videos passed around friends just for entertainment. That's lot of exposure to people who weren't even searching for those products, but might need them either now or in the future. And that kind of video stays with you for a lot longer than a boring ad.

With the Internet constantly at people's finger tips, they're like a lazy emperor sitting on a throne, waving his hand absent-mindedly as he commands some poor visiting performer, "Entertain me, or I will cut off your head and move on without a second thought."

You need to catch consumers' attention as they watch videos on their iPads, sitting on their "thrones." So the next question is: How?

How to Create Video Content People Actually Want to Watch

The best way to tell you how to do it is to answer four basic questions about video content production.

1. Where Do I Start?

Everything must start with a concept! For some, this is the most fun part. For others, it's a dreaded mission akin to getting that dastardly ring to Mordor. Either way, the best advice I can give you is to look around for inspiration. 

YouTube Searches for Concept Research:

• Funny ads
• Your niche name
• Your product type (e.g., cat food)
• Your product type reviews
• "How-to" videos related to your niche

See what comes up, and just watch the videos that naturally stand out to you, not the ones that are boring. What makes them interesting? Do they still have enough information about the product? Think about what you would ideally like to create.

Obviously it doesn't have to just be a narrative video. You might want to just review a product, or create a how-to, but this research should still give you ideas for how you could add an interesting touch to your videos. 

2. What Do I Use to Record my Own Video?

You basically have 4 main options for filming your own videos. They vary in quality and cost but they're all great options to get some video content going.

• Webcam
  • Great for product reviews, or for how-to's if your webcam is portable, like a laptop cam.
• Phone camera
  • Super portable, great for filming in any location without hassle, especially for short clips or "vines."
• Your own camera
  • Own your own camera already? Great! Get some use out of it, play around with what you can do around the house or neighborhood...
• Hire a videographer for a more professional video
  • This is obviously the most expensive option (unless you invest in a professional-grade camera of your own), but if you're already making some cold hard cash, it can be worth investing in this to get one or two key brand-promoting videos in circulation on the web.

Video production doesn't have to be hard or complicated. You just need to play around with a little trial and error to get your head around what you're filming.

After all, I hear that Albert Einstein was a pretty smart dude, and he said himself, "A person who never made a mistake never tried anything new." It's not about being Steven Spielberg straight away: it's about giving it a go and finding your groove over time, and having some fun along the way.

3. To Stock Footage or Not to Stock Footage? That is the Question...

If you don't want to do any of your own filming, you can always use some stock footage. I need to warn you though, that stock footage can look really, really bad... If it's too obvious, then you're losing a lot of the genuine nature that video content can bring to your brand as it starts to look outright fake and boring.

I'm not saying you can't use stock footage, I'm just saying I want you to do it right.  Make sure that it's high quality... While perusing the Interwebs, as the kids these days call it, I came across this stock footage video:

This video was made by the stock footage site dissolve.com, which makes it another great example of entertaining brand promotion. 

The footage itself is fantastic and beautiful, and you could use similar stock footage with amusing and obvious narration to make a point about your brand and why it's awesome. 

Other good stock footage sites include...

• Getty Images
• Shutter Stock
• (or if you're on a budget...) Stock Footage for Free

I think the ultimate rule with stock footage is to not use it too seriously. If you are using it in a light or comical way, or even an inspiring story (being careful not to be cheesy or cliché) then it can be really great. 

The bonus with stock footage is that you only have to do the audio. For this you have three main options:

• Record it yourself: Again, a phone or webcam mic will do in a pinch.
• Hire a voice actor to do it: You can find them on sites like Fiverr. 
• Use royalty-free music and subtitles for the message you want, either throughout, or just a title at the end to make your point.
  • Once again, be careful not to be too cheesy or cliché.
  • It's a good idea to use royalty-free music in the background of narration too, not just when using subtitles.
  • You can find royalty-free music by searching for it in Google, but you'll either have to pay for it, or hunt around to find something that's free AND good, which can take a little while... I know because I've done it myself!

4. What Do I Use to Edit my Videos?

Video editing can be the most daunting part for some people. I use Adobe Premier Pro personally, but that requires a bit of money and effort to get and learn to use properly. If you want something simple that won't break the bank, here are two great options for you:

• YouTube's Video Editor
• WeVideo

Alternatively, you can hire a video editor to do this for you. A cheaper option would be to use a freelancer, once again from a website like Fiverr. 

If you have a little more spending money to play with and you're after something really professional, even if you filmed the footage yourself on your phone, use a service like Candidio. These guys are really friendly. They gave me a Skype tour of what they have to offer, and I have to say it looks pretty darn good! 

Any of the above options are fine. None of them are "right" or "wrong"; it all just depends on your budget and preferences.

The No. 1 Tip for Video Creation

I want to leave you with my own personal number one tip for creating great videos...

Just have fun!

It sounds silly, I know, but I can't stress this enough. Not only will it keep you motivated to keep working on your videos; it'll keep your videos interesting. If you find it boring, chances are others will too. If you have fun with it, chances are that will show through in the final product. 

Life is too short to make bad videos. So have fun, and make great ones instead. Get some friends to help you out with ideas. Make a day of filming, and do some bloopers for you and your friends to watch with a cold beer or two at the end of the day.

Interview someone who's passionate about the topic of your niche. There's likely someone in your local community who will have a job that aligns with your niche topic, or some students who study it. 

Whatever you do, just give it a go, get something up, and see if you can't get some nice new traffic opportunities for yourself.

A quick final note: Just like with your written content, it pays to do a little keyword research for your title to make sure that people can find it easily in YouTube or even via Google. You can easily do that using the keyword research tool in AffiloTools here. If you're not very familiar with keyword research yet, or it's something you struggle with, there's a free lesson for you here. 

And of course, feel free to comment below if you have any tips for video content that I haven't covered. We'd love to hear 'em!

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SEO vs. PPC: Pros, cons & an integrated approach

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace.

Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when done well, organic search delivers more volume at a better cost per lead than paid search.

However, this is not the marketing Wild West it once was. New businesses can have a hard time getting started with SEO, and paid search can offer a fast track to search marketing when done correctly.

For me, this all comes back to your digital marketing strategy. Understanding your prospective customers and how they use the web is key to determining whether paid search, organic search or a combination of both is the best approach for your unique and ever-changing situation.

In this post, I am going to look at the pros and cons of both SEO and PPC as a marketing strategy and provide some tips in choosing the right channel for your business. Where both organic and paid are suitable, we will take a look at how to integrate SEO and PPC for improved results from your search marketing efforts.
SEO: Improve your organic traffic

What are the pros and cons of organic traffic from search engines? Let’s begin with the pros:

Awareness. Visibility in search engines for your targeted keywords puts your business in front of potential customers in much the same way as if you were to advertise, and it drives brand awareness.

Branding. Visibility around commercial search terms and informational queries related to your business area can have a positive branding benefit. Your brand can become associated with and trusted by searchers who are asking questions as they conduct the research that will lead to a purchase. You can become an authoritative voice around a given topic.

Credibility and trust. Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Many users skip ads and trust organic results more highly. Being visible gives your business that all-important stamp of approval. Also having strong review and reputation signals in place will deliver further benefit.

Website traffic. Increasing website traffic provides you with more opportunities to drive awareness of your business and educate a prospect as to why they would buy from you.

Cost per click. Traffic from organic search is free… sort of. Developing that visibility will take time and effort (money), but there is not a direct charge for each impression or click.

Return on investment (ROI). Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC.

Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.

Sustainability. Unlike paid search marketing, organic traffic does not dry up the moment you stop paying. As such, efforts to develop organic traffic can sustain a business when marketing spend is cut back.

Improved click-through rate (CTR). A higher percentage of users click on the organic results. While there are exceptions to this rule, you will generate more clicks from a highly placed organic listing than from a highly placed paid ad.

More clicks overall. To maximize visibility and clicks, you will want to have listings in the paid and organic results. Keyword-level experimentation is needed here to see if you are paying for clicks you would get for free or increasing overall clicks and CTR in both paid and organic — but to truly maximize results, strong visibility in paid and organic is needed.

Scope. There are so many new queries every day that to maximize scope, you will need strong organic visibility. You will not want to pay for all kinds of clicks either or advertise every piece of content on your website.

Strategic advantage. Visibility in organic search is not quick or easy — which is a good and a bad thing. Once you have established yourself in the organic results, your competitors can’t simply buy their way in (assuming you have done things the right way). This can provide a strategic advantage over the competition if they are relying on paid search.

It is not all sunshine and rainbows, though, and there are certainly cons to SEO. In many cases, organic traffic can be slow to come by, and you may be wildly outgunned. If you are just starting out, and the keywords you are targeting show results dominated by titans like Amazon and eBay, then you may need to rethink your strategy.

You may also need to develop content assets to achieve strong organic visibility. Not all businesses have the in-house resources to tackle content development, and this can pose a problem. Tactics such as safe, sustainable link building can be difficult to master, and often, a strategy is needed, along with expert support.

Organic traffic may also largely come in via informational or pre-purchase research queries. This is valuable traffic, but a more staged approach may be required to nurture those users to a purchase. This is a cornerstone activity in digital marketing; however, it is not always easy, and it is not a good fit for all businesses.
PPC: Laser-targeted visibility

How does paid search differ from organic search? With click-through rates and trust heavily stacked in favor of organic search, why would a business look at paid search? Here are some of the benefits PPC offers:

Position on the page. Paid search dominates above-the-fold content. With typically four ads on desktop and three on mobile, a user will always see the paid search ads, even if they choose to scroll past them.

Improved ads. PPC ads are just that: advertisements. As such, you have far more granular control and more space for delivering your marketing messages. Calls, locations, sitelinks, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page.



Visual product ads. Where you sell a product, Google provides the option of visual shopping ads (Product Listing Ads, or PLAs) that can help a user see what they will be clicking on. This kind of ad can really improve the click-through rate by offering a feature not available in organic search.



Brand visibility. Running paid search advertisements gets you seen by the right people. Even if they back off and conduct a brand search before clicking to your site, that visibility will pay dividends to your marketing.

Budget. PPC allows for a tight control of budget. Determine how much you are willing to spend per day (ideally with some initial and ideal ideas of returns), and set that fixed limit.

Targeting. PPC provides a laser-targeted way to get in front of potential customers. Ads can be targeted by search keywords, time of day, day of the week, geography, language, device and audiences based on previous visits. Organic traffic, by comparison, is far more scattershot.

Speed. While developing good organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. There is no faster way to get in front of customers at the very moment they are primed to buy than paid search engine advertising.

Agile. Speed provides agility. Want to test a new product? A new marketing message? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign.

Marketing intelligence. Where organic largely hides keyword data in the name of privacy, there is no such restriction with paid search. With conversion tracking and a solid integration with analytics software (like Google Analytics), we can determine what keywords convert and at what percentage and cost. This intelligence can be fed directly into organic search (SEO) marketing and can inform all other advertising to improve results across the board.

A/B testing. Easily split-test ads, landing pages, and even call-to-action buttons to determine where the very best results lie. Again, this information can be fed back into all other digital (and traditional) marketing endeavors.

Stability. AdWords does not suffer the same turbulence that the organic results can suffer from. There are changes, but they tend to have a far lower impact and are more easily managed. Careful use of match types and analysis of the search term reports allow for the removal of junk search and an increase in ROI over time.

Cost. Despite what many advertisers believe, a PPC account that’s well set up and managed can be a low-cost way to generate leads for your business. If you are a local business targeting a small geographic area and a small set of keywords, you may find that you can generate more than enough leads without breaking the bank. Additionally, over time, accounts can be further optimized to drive down costs and increase return.

As with organic search, there are many benefits to paid search advertising or PPC. However, there are also some pitfalls for advertisers to be wary of.

PPC can be expensive. It is not always the case, but costs can quickly add up. If you are targeting entire countries or running international campaigns, those costs can spiral.

Paid search advertising is, as the name suggests, paid — so it requires constant investment. Stop paying the piper, and your ads go away and your lead generation dries up. So long as you have a solid acquisition cost, then this should not be a problem, but in contrast to SEO, it can feel like a bad deal. Of course, SEO should be ongoing to keep the opposition at bay, but organic traffic can be a little more robust.

There are various options for search advertising with PPC, and making smart choices here will influence results. If you see product listings dominating the screen for your keywords, then text ads may not perform so well. Likewise, if you run product ads, and only text ads are returned, then these ads may not deliver the goods.

It is not unusual to get into bidding wars with other advertisers, which can drive costs up. As you start to run your ads, often you are taking a bite out of some other advertisers’ digital apple. Doing so can result in some spiraling costs.

Strategically, PPC is relatively easy to copy. If a competitor notices you are running ads, they can run ads. Your messaging can be imitated. Your entire funnel can be easily evaluated by competitors. This is the digital marketing landscape, and you have to accept that to some extent.

Successful PPC needs skilled management and optimization — from monitoring bids, Quality Scores, positions and click-through rates. Some of this can be done with scripts, but if you are too busy to do this properly, ensure you have an expert on hand to take care of keeping your account in tip-top shape.
SEO or PPC?

It’s just not possible to answer this question without taking the unique situation of a given business into consideration.

A hyper-local business with little competition and a requirement for just a few leads per week could likely develop good visibility in the local and organic search results with a little spend or some DIY SEO.

A new e-commerce store that is competing with a page of results from Amazon, eBay and other major department stores and online retailers is likely going to struggle in organic search (in the short term, at least).

Do you need leads now? Are you looking at the long game? Do you have much in the way of website authority? What is the competition like in organic search? What is the cost per click in paid search?

A clear digital marketing strategy and clear short- and long-term goals are essential in making an SEO or PPC decision here.
SEO and PPC

In an ideal world, we would look at both SEO and PPC. They both have pros and cons and work best when supporting each other synergistically. Where you can get SEO and PPC working together, you will often be able to drive results that are greater than their component parts.

The benefits of running SEO and PPC together include:
Keyword and conversion data from PPC can be fed into organic search (SEO).
The total volume of traffic can be increased by targeting clicks in paid and organic for high-performing keywords.
High-cost keywords, high-volume or low-converting (yet still important) keywords can be moved from PPC to organic search.
A/B testing of ad copy and landing pages can be fed into your organic listing and landing pages.
Remarketing allows you to stay in front of visitors after an initial touch via organic search and customize messaging around their engagement with your site.
Test your keyword strategy in PPC before committing to long-term SEO strategies.
Target users at all stages of the customer journey from research to comparison to purchase with commercial keywords.
Increase confidence and awareness by having both strong organic and paid visibility.

In our experience with hundreds of businesses, an integrated search strategy that looks at both SEO and PPC is the optimal approach. Results are improved in each channel by utilizing both paid and organic. This will not be right for every business, but for high-growth, aggressive marketing, you will want to develop a holistic search engine strategy rather than look at SEO or PPC in isolation.

What are your experiences? I would love to hear your successes and lessons from using SEO, PPC or SEO and PPC.

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6 Ways to Outshine the Competition on Pinterest

WHEN it comes to online promotion strategies, many small business owners, marketers and solopreneurs are missing the mark.

They fail to see that there’s another search engine in town – and we’re not talking about Bing or Yahoo.

A lot of people consider Pinterest to be a social networking site. But, when you think about it, social networking isn’t really its most prominent feature. Pinterest is more of a social bookmarking site or more specifically, a visual search engine – considered by some as the second largest search engine behind Google.

And the vast amounts of highly targeted traffic available on Pinterest can rival or exceed a high ranking on Google – especially if you are in certain industries like food, fashion, home and shopping.

But, even if you’re not in a similar niche, Pinterest is still a tremendously valuable source of traffic for businesses of all kinds. There are approximately 100 million active users interacting with the platform daily, and many of them use Pinterest for product research and purchases.

According to Pinterest for Business, 40% of pinners discovered a new product and saved it on the platform while 30% made a purchase after discovering a fashion or home product. And nearly 25% of pinners have discovered and purchased health, fitness, or entertainment products.

What’s even more is that Pinterest can revive your business and help you drive traffic and sales.

DaWanda – an online marketplace for unique handmade products – increased their Pinterest referral traffic by nearly 100%. They generated more sales from Pinterest than with any other social media platforms.

Undoubtedly, there is value to be found in dominating Pinterest. Here are six things you need to know when formulating your killer Pinterest strategy.

1. Understanding the Smart Feed

Prior to the algorithmic change in the Pinterest feed (early fall, 2014) your Pinterest home screen would show the newest pins from people that you followed, first. Simply put, pins were sorted by date from newest to oldest. But, when Pinterest rolled out the new Smart Feed, that all changed. Nowadays, users see their pins sorted based on 3 factors:

• The highest quality pins from people you follow
• Related pins based on what you pin
• Interests you’re following

What does this mean for your Pinterest strategy?

It means that even if you have over 100,000 followers on Pinterest, if your pins aren’t (in Pinterest’s eyes) high quality, aren’t highly targeted, and don’t have high engagement, fewer people will see them. With Smart Feed in place, people are often more likely to find your pins based on a search rather than your pins showing up in their feed.

How do you optimize your pins to ensure all your followers see them?

The best tips are:

• Provide helpful pins – use “how to” in your pin title to tell people you are helping them solve a problem.
• Use beautiful images – Pinterest is a visual search engine and a big factor in people actually pinning your pins is how they appear visually. Make each pin the same size – taller than wider and with at least a 2:3 ratio – and avoid using faces and dark colors (we’ll cover this later).
• Repin popular pins – Pinterest likes to see your boards filled with other popular pins, not just your own pins. These are pins with a high amount of repins.

2. Create High-Quality Pins

We just touched briefly on how to optimize your pins. Now, let’s look at how to create high-quality pins.

For Pinterest to consider your pin to be high quality, it should include:

1. Valuable content
2. High engagement
3. A good pin description

Just having valuable content alone is not enough. Your pin needs a high-quality image that will catch people’s eyes and then a really good description that makes them want to click on it. Once someone has clicked on your pin to visit your site, they need to be rewarded with valuable content – valuable enough to make them want to repin, like, or comment.

Do you want to know what the perfect pin looks like?

An excellent example is Paula Deen’s pin for her cucumber, onion and tomato salad.

Why is this considered the perfect pin?

• There aren’t any faces – pins not having a face in them receive 23% more repins. Pinners like seeing things more than they like seeing faces.
• Contextual background – simple white background images only receive a quarter of the repins. For more repins, choose a background with some contextual elements like the wooden table in Paula’s pin.
• Light and bright – pins that are light perform 20 times better than darker images.

So, if your pins are not ranking well with your followers, does that mean no one will ever see them?

The answer is no. People actually have a high chance of finding your pin by doing a search on Pinterest – or Google. This means you should always use some best-practice SEO techniques when creating your pins.

Follow these tips:

Use Descriptive Words in Your Image Filename

You don’t want to save your images with a filename of random letters and numbers. Instead, use descriptive words that Pinterest and other search engines can understand. For example, save your image as “easy-strawberry-smoothie-recipe.jpg” rather than a generic “IMG_0002.jpg” when uploading it to your website. Descriptive filenames will help Pinterest find your pin when someone searches for it.

Use Relevant Keywords in Your Pin Descriptions

Pinterest looks for keywords in the pin’s description. “Yummy!” might describe your pin, but it doesn’t give Pinterest any information about your pin and therefore, it’s unlikely to help you show up in a search.

Instead, focus on using relevant keywords when describing your pins. An easy way to find these keywords is to use the suggestions when using Pinterest’s own search bar.

For example, here’s what’s suggested when I type blog post.

Another way to find keywords is to use Ubersuggest. You receive a comprehensive list – in alphabetical order – of related keywords.

Don’t Overuse Hashtags

Pinterest hasn’t given any official numbers yet, but according to Pinterest for Business, too many hashtags in your pin descriptions may negatively affect your pin’s ranking. Plus, hashtags on Pinterest don’t have the same integration or popularity as they do on places like Twitter, so it might be wise to avoid them entirely.

3. Appeal to Users’ Interests

One of the best ways to increase engagement on your Pinterest account is by appealing to users’ interests.

Pinterest has their own analytics for business accounts that lets you view your audiences’ demographics as well as their interests. As a business owner, you can start looking at your Pinterest analytics to find out which pins have the most engagement.

From there you can start to build your Pinterest strategy around those top pins that your audience enjoys.

Lowe’s Pinterest account shows that the company understands their customer’s interests. They know their customers aren’t only interested in high-powered drills – they’re also interested in other things like different recipes for grilling food.

Lowe’s even went as far as creating seasonal boards like, Stress Less: Holiday Tips, and Tailgating Fun as a way to reach a broader audience of DIYers and crafty people. And their approach is working – they have 3.4 million followers.

4. Audit Your Pinterest Boards

Periodically audit your boards to see which pins aren’t performing well, and delete them.

This can help with your overall presence on Pinterest since Pinterest will view you as someone with high-quality pins, who receives a lot of repins.

Part of your audit should also include removing entire boards. If they don’t fit with your overall brand, then consider deleting them altogether.

However, you still want to humanize your brand, and having a board or two that shows another side of your brand is something to consider.

Social media strategist Rebekah Radice has many boards around blogging and social media.

But she also has some lifestyle boards like I Love Coffee.

When auditing your pins, also make sure your pins have correct links and that they link back to high-quality content. Having pins link to dead links or expired pages can hurt your raking.

Finally, look at your descriptions, add relevant keywords, and remove hashtags if you notice there are too many.

5. Add A Save (Pin It) Button

Pinterest has recently announced that they are changing their famous “Pin It” button to now be known as the “Save” button – likely in an attempt to appeal to a wider audience.

So, instead of adding a Pin It button, you’ll be adding a Save button.

You can also use a social sharing plugin like SumoMe to create a Save button over images on your blog.

To encourage even more social sharing on Pinterest you can “Pintify” your site. Visit the Pinterest Widget Builder for some ideas.

6. Use Tailwind to Automate

As a busy business owner, having the time to pin and share on social media isn’t always a top priority.

With social sharing automation tools you don’t have to cut back on your marketing strategy. In the case of Pinterest, you can automate your pins with Tailwind.

Tailwind can automatically create a weekly pinning schedule for you based on when people are engaging with your pins. It will offer suggestions on the optimum times to pin, but you can also manually create times as well.

To begin, start pinning 20-30 pins a day and include a mix of your own pins and other people’s pins.

Tailwind also comes with a browser extension. If you’re browsing the web and come across something you want to repin, you can easily add the image to your Tailwind schedule.

If you need analytics, Tailwind provides information on how many new followers you’ve gained and it lets you know how well your pins are engaging your audience – giving you more insight into your Pinterest strategy.

Wrapping It Up

Pinterest has proven itself over the years as a valuable source for generating traffic and sales. But, without a solid strategy, your target audience won’t be exposed to the majority of your pins, especially when taking the Smart Feed into account.

You can help boost the visibility of your Pinterest account by repining often and optimizing your pins. This means creating high-quality images, pinning valuable content, and using relevant keywords in your description.

These measures will increase the quality and relevance of your pins, and can help them show up in other people’s feeds. To further enhance your exposure on Pinterest, implement some best-practice SEO techniques to improve your pins’ search ranking on both Pinterest and Google.

Next, since part of your Pinterest strategy relies on appealing to your audience’s interests, create different Pinterest boards and humanize your brand. Audit your boards at least once a month; make sure all the links are working properly and that your pins are being repined often – a signal of high engagement.

Finally, invest in a social media automation tool to automate the process so you can focus on the more important aspects of running a business.

By following these simple steps, you’re well on your way to Pinterest domination.

Over to you – have you started using Pinterest for your business yet? If not, what are you waiting for?

If you’ve been looking for something simple and effective to kickstart your Pinterest social media marketing, take a look at Pindrill. This is a brand new, artificial intelligence style software for automated social media profits that will do wonders for your Pinterest strategy.

Take a look and get started today!

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