Email Marketing Services: The Deliverability Myth

I had enough.

Every time I review an email marketing service, there’s a smart guy who comments on that post like this:

“You might pay less per month with another service, but how well does it deliver your mail? Do they get through the ISP barricades? Does the email land in a spam folder before it reaches the intended party?”

Then they tell me that they use AWeber. Or GetResponse. Because the deliverability of the emails sent via these services is awesome.

It should be clear to all of us that there are good companies (usually AWeber and GetResponse) and bad or not so good companies (all the other companies). If you pay for the services of the good companies, the deliverability of your emails is guaranteed. You can live happily ever after.

I really had enough of this subtle crap some so called veterans (and other email marketing noobs) spread wherever they can …

1. AWeber. GetResponse. And Others. In My Spam Folder

Message sent via AWeber …

Message sent via GetResponse. By GetResponse! (Message sent to their affiliates on Dec 10, 2015)

I can keep posting such screen captures here. They aren’t the only examples.

And there are more companies whose servers were used to send emails in my Gmail’s spam folder. Not only these two. iContact, MailChimp, INinbox and others.

2. Are These Email Marketing Companies Lying to the Customers?

If you check these companies websites, you’ll see claims regarding a 99% deliverability. Or similar claims. Are they lying to their customers?

It’s easy to jump to such a conclusion. But it’s not fair. And not true.

These days any decent email marketing company has a deliverability team. And I’m sure that these teams work hard. But it’s not easy. And they aren’t Santa Claus, Superman or whatever hero some customers expect.

3. Why Are Some Email Messages Flagged by the Spam Filters?

Some email messages sent via these companies’ servers are flagged as spam. At the same time, I claim that these companies don’t lie in their deliverability claims.

It looks somehow confusing, doesn’t it? There’s a simple explanation though …

Almost all legit messages I got in my spam folder included one of these clarifications that you can also see in the screen captures posted above:

Why is this message in Spam? It’s similar to messages that were detected by our spam filters.

Why is this message in Spam? It contains content that’s typically used in spam messages.

What exactly do they mean? Let me give you a clue. I’ll show you an example …

Recently S.D. has launched an internet marketing product and he sent via AWeber more emails to his affiliates. Four of them landed in my spam folder though. Not the first four. Not the last four. In no particular order.

The same sender, the same email marketing company.

What was the difference? The text of the emails.

4. The Unpleasant Truth Regarding Email Deliverability

If you don’t know what you’re doing, veteran or not, GetResponse employee or not, the email marketing company you send your emails from … cannot always save your ass. Especially if you’re into a sensitive niche (examples: WAH, MMO).

If you include blacklisted domain names in emails or if you use a marketing language similar to spammers’ language, your emails will be routed to the spam folders. Irrespective of the amazing email marketing company you use.

In the end, here’s a tip:

Never ever choose your email marketing service based on the claims regarding the awesome deliverability posted here and there by all kind of “experts.”

Almost all modern services have a good deliverability. You’re the one who can ruin the deliverability of your emails.

P.S. If you want to have a good laugh, go to Warrior Forum. You’ll find marketers unhappy with AWeber’s deliverability that moved to GetResponse and marketers unhappy with GetResponse’s deliverability that moved to AWeber. Everyone is ready to swear that their open rates are better now :)

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NEW - How to fix bad email open rates - GetResponse, Aweber, Mailchimp etc

Thanks for watching "How to fix bad email open rates"

In this tutorial, you will discover a fairly recent change that ISP's have made that literally blocks your email from reaching your prospects inbox....and the best part....How to fix that!!

If you're doing email marketing then this is CRITICAL INFORMATION that you need to know. 
This works for all autoresponders out there - GetResponse, Aweber, Mailchimp, Ontraport and so on 

This is a super quick fix that will literally put money in your pocket

Once you've checked the video out let me know if you have any questions.

Again, Thanks for watching and hope you enjoyed it.

How to Maximize the Effectiveness of Push Notifications

Online marketing is always changing. And let’s be honest, that statement is nothing new. What used to work five to seven years ago for making money online just doesn’t work anymore.
But do you know why online marketing has changed? Sure, technology has something to do with it, but it’s not the defining factor.
It has changed because people have changed. At the end of the day, all marketing is just communication with people that prompts them to action — whatever the action is.
The way people communicate has shifted dramatically and to stay current, marketing had to pivot in order to keep up. Right now, the most effective communication method with the highest ROI is email marketing.
But here’s the ever mounting issue there…
People are flooded with emails everyday. This means that soon, email marketing will lose a measure of its efficiency.
Not all, but some.

Combating The Reality of Lost Interest

None of us like that gnawing feeling in our chest when we start to feel like our messaging just isn’t connecting with our audience. We know the importance of keeping ourselves in front of people in order to build a relationship that leads to profit.
People see as many as 5,000 marketing messages a day. That’s a lot to take in. And you know what people do when faced with that much information?
We start to ignore it. Tune it out. We become even more selective in what we pay attention to and what use to catch our eye just doesn’t appeal the way it use to.
So the question is, how do we stay ahead of curve so that we can keep our messaging interesting to people?
Well, marketers and developers asked this same question and they came up with a new marketing tool:
Desktop Push Notifications.

How Desktop Push Notifications Work, and Why Traditional Ones Suck

More than 40% of web viewing still takes place on a traditional desktop. This means that even though we live a mobile-centric world, we can’t ignore the needs of desktop users. The idea behind push notifications is very simple and rather brilliant in many ways because it takes advantage of getting the attention of users on desktops.
Here’s how these type of push notifications work:
A person comes to your site and this triggers a small alert box asking them if they would like to receive notifications from you. After a simple click of the button saying yes, this person now is now subscribed to receiving push notifications from your delivered right to their desktop or laptop.
This means you have one more avenue to reach your customers that already know and like you or your brand. It’s sort of a big deal, really.
But there’s a catch.
Not too long after this feature became available, I started to notice that the current state of push notifications had people losing interest. They were bland. There wasn’t a lot of control offered to me when creating and sending them out.
And the ROI of the use of them didn’t seem to be there. Basically… they sucked.
As a marketer and software developer, I looked at this new technology and knew there was a way to make it better.
So I created a new push notification tool that takes the idea desktop push notifications to the next level for marketing in today’s world.

How To Maximize The Effectiveness Of Desktop Push Notifications with PushConnectNotify

PushConnectNotify is a fresh take on the existing technology of push notifications. With this tool, I wanted to build on top of what was already working, get rid of what wasn’t, and add more features that made them more effective.


Here are the main features of this new tool:

• Brand Customization. No more boring, same ol’ same ol’. Now you have the freedom to customize your notification to fit your brand.
• Fast Setup. Five minutes is all it takes to setup PushConnectNotify. A simple line of code added to your website and you’re ready to start collecting subscribers to your account.
• Email Integration. It connects seamlessly with nine of the Top email marketing service providers like SendLane, AWeber, ConvertKit and many others.
• Grow Your Email List. This is by far, my favorite feature that we’ve added. Unlike traditional push notifications, this tool takes advantage of micro-moments and uses that split second to ask for an email address to increase your reach with a customer who has shown interest.
• 100% Delivery Rate. No ad blocking here. When you use this tool you messages will make it through, every time.
• Works on Android Phones. While these notifications are made specially for desktop, you can still use this software to send notifications to customers who use Android devices.

The list of features doesn’t end here, but you get the idea.
Take Advantage Of Push Notifications Today
There are a lot of push notification tools out there, but I’m confident that PushConnectNotify is that one you’ll fall in the love with.
Our easy-to-use cloud based system works on any website you own and the setup only takes minutes! Get PushConnectNotify today.

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Getresponse vs Aweber Comparison Of Email Marketing Services

 Getresponse vs Aweber comparison of two of the best email marketing services. I'll be breaking down pricing, opt in forms, automation, overall email composition, list importing, tracking, deliverability, etc. and reveal to you at the end which company I switched to.

Aweber VS Getresponse Review: Best Autoresponder Comparison

An autoresponder is one of the most useful email marketing tools that online businesses today must use. It is basically a database that you use to start an email list, store all your emails and then systematically or sequentially email them in broadcasts or one at a time. There are many companies providing autoresponders with varying features and capabilities, but here we are going to compare and contrast Aweber Vs Getresponse because these have proved to offer the best value over time. 

Let’s start by looking into the pricing of each of the autoresponders. For GetResponse, you have a free trail of 30 days as long as your contacts are less than 250. No credit card is required for this free trial while you can take advantage of it and even use any of its advanced features. After the trail, you can start with the basic plan that costs $15 per month for not more than 1,000 subscribers. The next plan after this, which is also the most popular plan, starts at $25 per month with a limit of 2,500 subscribers. This plan provides great value and meets the needs of most small online businesses, but should your business outgrow it there are also other plans to upgrade to. For Aweber, you have to pay $1 for the 30-day trail before you consider upgrading to its plans. Its basic plan starts at $19 per month and is capped at 500 subscribers. After hitting that number of subscribers, the next Aweber plan is priced at $29 per month with a limit of 2,500 subscribers. There are also other plans you can upgrade to if you have even more subscribers in your email list. 

Although both Aweber and GetResponse have great features, capabilities and great support, it easy to see that with GetResponse you start with the best priced plans and a higher limit of subscribers. That’s great value for any small business that wants to start building an email list and upgrade with a reasonable number of subscribers. Any of these autoresponders have very user-friendly and intuitive features while their prices have stayed much the same for years now. With the comparisons made so far for these two email marketing services, if you are looking for the best value then you will most probably opt for GetResponse. That will allow you to enjoy deeper capabilities to accomplish the most of your email marketing tasks.

One of the best capabilities you get with GetResponse is the segmentation of subscribers and easily setting up autoresponders. Segmentation is based on the actions of subscribers and allows you to set up autoresponders, so that you can broadcast customized sales messages. Another awesome feature in getresponse is the ability to create a customized page when you need it. You will need to only drag and drop, so no HTML knowledge is necessary with it. That means you will be able to do split testing yourself until you achieve the results you want with your landing page. It saves your valuable time and money whichever way you look at it. So the features and capabilities that GetResponse offers are really comprehensive and you will definitely like it the best. Start with the free trial to see how it will best boost your email marketing efforts.